The digital marketing industry is booming. In the past, marketing campaigns were borne out of a company’s limited budget for television advertising or print media like magazines, but today it can be done through one guy with a laptop. (Digital Marketing Manager)
In fact, the digital marketing industry is booming! With more and more consumers turning to websites to search for products and services (up 43% from 2009!), companies are scrambling for people who can help them execute their digital marketing strategy.
What is a digital marketing manager?
A digital marketing manager is someone who manages a team of people in designing and executing various digital marketing campaigns for different companies. These managers generally need to have great skills in social media, public relations, and content creation. They also have to be able to juggle the logistical needs of their clients while also having the ability to manage multiple tasks at once. A lot of dexterity is required as well! Other responsibilities include setting up budgets, creating presentations for new clients, conducting research, and understanding consumer behavior.
So what’s it take to be a digital marketing manager?
There is no one way to become a digital marketing manager. It all depends on the individual. What skills and experience you have, how you plan to use these skills, and how ambitious you are all factors that contribute to your future success in the field.
The following article outlines some of the skills that I think will give you an advantage when pursuing a career as a digital marketing manager.
Make sure you read it till the end, as I’ve got some great tips from people who are already in the trenches.
“Being able to communicate effectively and build strong relationships is critical to being successful in any sales role.” –Alex Widrich, owner of MarketingExperiments.com and DigitalMarketer.com
Social skills are a must-have when being a digital marketer as they will help you keep up with trends and news that are relevant to your field. As a digital marketer, you will be creating content for clients like blogging for a blogging website, managing Twitter feeds and Facebook pages, and using other social media platforms.
Being able to communicate effectively and build strong relationships is critical to being successful in any sales role.
You will need to be adept at writing to your audience using various methods such as blog posts, videos, and infographics. You will also need to be able to understand the company’s business strategy and help communicate that with the media through various channels.
2.Information Technology Skills
“The ability to keep your finger on the pulse of new trends is critical to being successful in a marketing role.” –Alex Widrich, owner of MarketingExperiments.com and DigitalMarketer.com
Not every digital marketer has solid IT skills, but those who do will become even more valuable as companies progress in the digital age and software becomes more integrated into their marketing strategies. You’ll need to have a thorough understanding of SEO, web development, and managing online advertising campaigns.
The ability to keep your finger on the pulse of new trends is critical to being successful in a marketing role. You will become even more valuable over time as you’ll have the ability to communicate these trends and innovations to clients and colleagues.
“You must have a sales-driven personality in order to succeed.” –Breeze Pillow, HelpSpot.com and Docurated.com
As a digital marketer, you will need to drive sales by creating compelling content and an engaging audience. You’ll need to be able to persuade clients into collaborating on a project with you through your words as well as your actions.
You must have a sales-driven personality in order to succeed. You’ll also need the ability to communicate with your clients and keep them updated on the status of the project.
4.Creativity & Cultural Awareness
“You must have creative and cultural awareness. The art of marketing successfully comes straight from the mind, heart, and passion.” –Breeze Pillow, HelpSpot.com and Docurated.com
In order to be a successful digital marketer, you need to be creative in how you approach your client’s projects. You must be able to think outside the box in order to help your clients stand out from their competition. You also have to have an understanding of cultural trends and how they affect your clients’ businesses. Understanding the culture of your clients will help you become familiar with their target audiences and create content that resonates with them.
“The ability to work well in a team while contributing ideas is critical to any marketing role.” –Alex Widrich, owner of MarketingExperiments.com and DigitalMarketer.com
Being part of a digital marketing team requires you to be able to work well both individually and as a team. You also have to be able to communicate with your team members and clients as well as with the other members of the team. You’ll need to be good at setting up budgets, providing estimates, and communicating plans and expected timelines. You will likely also be responsible for understanding customer needs and making recommendations that will benefit the company while keeping in mind the budget.
The ability to work well in a team while contributing ideas is critical to any marketing role.
“Understand the numbers on a business and how to manage that business.” –Breeze Pillow, HelpSpot.com and Docurated.com
If you’re working for a company that provides marketing services, then you’ll need to be able to understand your own company’s finances so that you can give advice to your clients on the best strategies for their businesses given their budget. You will also need to understand the numbers on your business and how to manage that business.
Understand the numbers on a business and how to manage that business.
The Best Qualifications for Successful Digital Marketers
If you’d like to make it in this field, you may want to consider earning a specific certification so you can show that you have the skills required for this type of role. The courses listed below provide different certifications that cover all of these skills and more.
Top Digital Marketing Certifications
Digital Marketing Certification from HubSpot Academy – This program will teach you how to develop and implement an effective and integrated marketing program. You’ll learn about websites, e-mail marketing, social media marketing, search engine optimization, mobile communications, and analytics. At the end of the course, you’ll earn a certificate of completion in digital marketing from HubSpot Academy. In addition, you’ll also have the opportunity to take an exam with HubSpot that, if passed, will earn you a certification from HubSpot as well.
Certified Digital Marketing Professional from the Online Marketing Institute – If you’d like to become a certified digital marketing professional in order to advance your career, this is the certification for you. This program is designed to teach you about digital marketing in general and help you understand what it takes to develop and implement a successful digital marketing campaign. You’ll learn about landing pages, analytics, email marketing, social media marketing, search engine optimization, and more. You’ll also have access to a large collection of online content that will help you learn all you need to know about digital marketing.
Certified Search Engine Optimization Professional and Certified Website Auditor from the Search Engine Watch – If your interest is primarily focused on websites, then this certification is exactly what you’re looking for.