Every month or so, we’ll post a new blog about the latest updates, predictions, and insights in the world of social media marketing. And today’s subject is specific to how social media marketing jobs will change over the next few years.
The future of this industry is looking bright! With anticipated growth in demand for social media marketing professionals as digital advertising becomes more important for organizations and marketers alike, this sector is only going to get hotter.
With about 12 million jobs projected to be created by 2021, a constantly growing consumer base, and a persistently rising number of social media users, it is going to have a bright future.
Social Media Marketing Expected Growth Rate: 11%
In terms of jobs, this means that the job market will be increasing by just over 1 million each year.
This number is slightly lower than the forecasted growth rate for Content Marketing at 13% and Digital PR at 15%. In fact, there are close to 2.4 million jobs in social media marketing alone. So while it isn’t the fastest-growing sector out there, it’s still a solid choice that anyone can pursue.
Now, Eastern Europe, which includes Poland and Ukraine, will have a steady growth of 16% throughout the next five years.
As with any job market, there won’t be as much demand for entry-level jobs compared to more experienced professionals. Young people looking for the easiest way into social media marketing might set themselves up to have a tougher time than they thought.
Social Media Job Market Growth by 2021:
The biggest job market growth can be expected in the Mid-Atlantic region of the U.S., which is an industry hub including Pennsylvania, New York, Delaware, Virginia, Maryland, and Washington DC. Specifically in Washington DC with an 18% growth rate by 2021.
Another area that will see a large increase in jobs in Western Europe, whose countries include Germany, France, and the United Kingdom. These three are expected to have a job opportunity increase of 17%.
social media marketing jobs salary:
The average annual salary for social media managers is around $60,000. But as the demand for managers significantly outpaces the supply of qualified candidates, this number is expected to rise.
The average starting salary for a social media manager ranges between $40,000 and $50,000. This number can go up significantly depending on the company’s size, revenue, and goals as well as the candidate’s experience.
Social Media Marketing Jobs by Industry:
This sector has close to two million jobs overall. Social media marketing jobs in healthcare are projected to grow at a rate of 15% by 2021. Which will have about 304,200 social media marketing jobs open by then.
Social Media Marketing Salary by Industry for 2021:
As you can see above, the industries that have the highest demand for social media managers are healthcare, computer software & hardware manufacturing, and advertising & marketing services.
A more detailed version of the breakdown for social media marketing jobs by industry is shown below.
Social Media Marketing Jobs By Functions:
These are some of the functions that will be in demand over the next few years.
The biggest need for these positions will be from companies employing more than 1,000 people. These companies are mainly looking for experienced candidates with a bachelor’s degree or higher in social media marketing or a related subject as well as at least 3-5 years of experience in this field.
Social Media Marketing Job by Geography for 2021:
The biggest regions for social media jobs include California, Texas, New York, and Florida. These four areas have the highest concentration of social media professionals in the U.S., so it’s a good idea to start your job search in these places.
Final Thoughts on Social Media Marketing Job Outlook:
It’s not hard to see why this career is expected to grow so much over the next few years. As more and more people spend their time online and as companies collaborate with each other through social media, the demand for marketing professionals will grow.
And the fact that technology is constantly advancing makes it easier than ever to create content, conduct research, and build relationships on social media platforms.
But, just like in any line of work, you need the right skill set to be competitive in this field.
Social Media Marketing Job by Region:
Chicago is one of the best cities for social media jobs. With almost 60,000 open positions, a growth rate of 7%, and a salary of $100k on average it’s one of the best places to work in Social Media Marketing.
Social Media Marketing Jobs by Gender:
There are more women who are working as social media marketers than men. The number is estimated to be around one million more than men. This number is expected to increase as the social media marketing industry continues to grow.
Social Media Marketing Jobs by Age:
The average age of a social media specialist is around 29 years old. This means that there are a large number of people who are between 24 and 35 workings in this field. Over the next few years, this number should continue to go up as more and more young people enter the field due to social media expansion.
Digital and Social Media Marketing Jobs:
Social media marketing job growth will be much higher than the respective digital marketing job growth, but both of them are expected to grow. Digital PR jobs will grow at a rate of 7% while digital marketing jobs are expected to grow at a rate of 6%.
Social Media Marketing Jobs by Education Level:
As with all other industries, a degree is needed in order to land a job. In the case of social media marketing, there are quite a few entry-level positions that require absolutely no experience.
Freelance Social Media Marketing Jobs:
Freelance social media jobs are growing as well. Unlike other industries, these jobs are not associated with a particular company. So you just need to have good writing and communication skills as well as listen to your customers and create content that they will be interested in. This is mostly due to the fact that employers are able to hire people with little or no experience and teach them on the job.
Virtual Assistant Social Media Marketing Jobs:
There is also a growing number of VA jobs for social media marketing. These jobs include activities such as writing blog posts, creating graphics, and other digital marketing work. As long as you can do general office work, these positions should be easy to get.
The best thing about these jobs is that they can be done remotely, so you don’t even need to go to an office every day.
Social Media Marketing Jobs by Size:
Almost 43% of the social media marketing jobs are for companies with less than 50 employees. Large companies have 24% of all social media marketing jobs and medium-sized companies have 31%.
Part-time Social Media Marketing Jobs:
Part-time jobs in social media marketing are less common but they’re still there. There are over 60% of part-time social media jobs and they make up almost 19% of all the jobs. The average salary for part-time social media positions is $35k per year.
Remote Social Media Marketing Jobs:
There are also a few remote social media marketing jobs that can be done from anywhere in the world.
If you’re thinking about becoming a social media marketer, now is a great time. There are plenty of jobs and there will be even more in the future. You can also choose to work part-time or freelance to make extra money on the side.
As more and more companies start to use social media, the demand for social media specialists will grow. So if you’re thinking about a career change, social media marketers are in high demand these days.
Social Media Marketing Jobs No Experience:
You can still become a social media marketer even if you don’t have any experience.
To get started, enroll in the free Social Media Marketing Course and start making strategies for your first campaigns. The course also teaches you how to find jobs that will pay you to practice what you’re learning.
If you’re looking for a quick way to make money or just want to start working for yourself, then social media marketing is a great choice.
Entry-Level Jobs For Social media marketing:
If you’re just out of college, then your best bet is to find a social media job with a small startup.
The most common entry-level jobs for social media marketing are:
Social Media Coordinator: This is the highest paying entry-level social media position, but it also requires the most experience. It’s very similar to an Account Management position, but instead of managing clients and accounts, you’re managing all of the company’s social media accounts. The average salary for this position is $40k per year.
Social Media Specialist: The responsibilities for this position are similar to a Social Media Coordinator, but you’re usually only responsible for managing one or two social media accounts. The average salary on this job is $35k per year.
Software Engineer: Software engineers do a variety of things from creating machine-readable code to working with databases and solving complex problems. Hiring companies like Facebook and Google have software engineers who are responsible for building systems that handle millions of dollars each day. If you’re looking for an entry-level job in tech, try software engineering. The average salary on this job is $90k per year.
Marketing Coordinator: Marketing coordinators help a company’s sales team create social media campaigns that are designed to attract new customers or retain the ones that they have already acquired. The average salary on this job is $50k per year.
Marketing Assistant: Marketing assistants help marketing managers and coordinators with a variety of tasks. The most common duties include research, data analysis, and writing blog posts. The average salary on this job is $35k per year.
Social Media Coordinator Jobs No Experience:
The social media coordinator position is the only one that requires some experience or a degree in marketing.
If you’re a social media enthusiast looking to get started, then the best thing you can do is get the free Social Media Marketing Basics Course and then start writing blog posts for your clients. The course teaches you how to identify, research, and attract clients within the social media sphere.
The course also teaches you what to say, how to say it, and when to say it in order to be successful at motivating your readers.
Social Media Marketing Jobs Online:
There are also a lot of social media marketing jobs that you can do online. If you’re not a digital native and you don’t have a lot of experience in the field, then it might be better to start by working for yourself.
The best thing about these jobs is that they’re typically easier than in-person jobs and don’t require any previous experience or degree. In most cases, all you need to do is set up your web page and get started. If you don’t know how to create a website, Take our services: https://www.fiverr.com/tirthochandra/
On top of that, the pay is usually higher than in-person jobs. The average salary on these jobs is around $50k per year.
Home-Based Social Media Marketing Jobs:
If you’re looking to start an online business, then it is a great way to make money. There are also a number of social media networking sites that are designed specifically for home-based businesses and freelancers. A few of the most popular ones include:
Social Media Manager: This job is perfect if you want to spend more time with your family or if you can’t afford to quit your day job. Social media managers are responsible for marketing a company’s products and services on social media platforms. The average salary in these positions is $40k per year.
Social Media Recruiter/Marketing Specialist: These works are designed for people who can’t quit their jobs and work from home. Most of these jobs are part-time and don’t require any experience or degree. The average salary on these jobs is $34k per year.
Social Media Content Creator: This job also works well if you want to work from home but only have enough time to work one or two days per week. Social media content creators search for interesting stories and post them on social media platforms for other people to read them. The average salary on these positions is $30k per year.
Graduate Social Media Marketing Jobs:
As you’re considering which social media marketing position is best for you, it’s a good idea to look into graduate programs.
The U.S. Bureau of Labor Statistics (BLS) estimates that new graduates will see an increase in employment over the next decade among social media professionals. This won’t be due to the overall job growth in the U.S., but rather a growth in the number of graduate social media marketing jobs.
Lastly, the BLS also estimates that the number of social media marketing jobs will increase by about one-third in the next ten years. That’s a massive number, which is sure to have a significant impact on the world of social media.
The most important thing is to start preparing yourself and looking for ways to maximize your education. The future is bright for people with skills like yours, so get started today!
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